• Snap is entertainment in a single snapshot
• Snap is a collection of snaps created or performed simultaneously in a single venue
• Snaps are five-minute productions or real-timecreations of works of art
• Snaps are created or performed by new, emerging and established artists worldwide
• Snaps span the full spectrum of media and genre
• Snap is an amalgamation of brick and mortar and virtual environments
• ​Virtual experiences are rooted in gaming and avatar technology
  
• Snap is accessed in person, computer, app and mobile devices
• Snappers are artists and actors worldwide who create and perform Snaps
• Claptraps are unique venues that house and host multiple Snaps simultaneously

• Advance artistic, cultural and creative expression that is equitable, fresh and revolutionary—both in form and function 
  

• Make long-term investments in creative collaboration, community and culture
  

• Provide new, emerging and established artists the world over an opportunity to introduce and showcase their work in an inclusive and equitable environment
  

• Provide sponsors the opportunity to help shape a more equitable industry by discovering and supporting a representative cross-section of new and emerging artists
  

• Provide partners the opportunity to help promote inclusion, empathy and human dignity by becoming vanguards of world-class art and creativity
  

• Provide art, media and entertainment companies the opportunity to help create an equitable industry with a diverse supply of fresh and emerging talent
  

• Provide the public/global community with ongoing occasions to value intangible beauty, inspiration, meaning and empathy by offering extraordinary immersive online, mobile and in-person art, culture and creative experiences like no other
  

• Bridge the digital divide and create a new, interactive online community 
  

• Serve as an incubator and host for unprecedented world-class art entertainment